Author Archives: sparkgroup2020

Rapidly shifting buying dynamics, fuelled by digital buying behaviour, is reshaping the strategic focus of marketing and sales. To drive sales effectively Sales and Marketing Officers are responding to this development with urgency.

Product-Led companies and team sports – perhaps unsurprisingly – have a few things in common. They both share the concept of a team, where everyone works together towards a shared goal.

While it’s easy to imagine that change processes require all participants to be in the same room, during the pandemic we’ve experienced quite the opposite and even picked-up a few new tricks-of-the-trade.

Due to rapid changes in market conditions and emerging disruptive solutions, established tech companies are facing exceptional challenges. In these conditions, many investors see transformation as a critical tool to assist their portfolio companies in regaining revenue and profitability.

Experience shows that stock markets will recognize and reward companies with clear growth plans, market vision and an ability to execute.

For a board member, the product roadmap is normally seen as a key tool for clearly stating the product’s future. However, there is also another great opportunity that many overlook.

The Product Management function ensures the profitability of the product and the company over long periods of time. We will explain why in this blog.

The necessary substitution of an outdated technical platform brings new opportunities – but also involves great risk. It is a business-critical event affecting the whole company that demands the board’s attention.